It's 2020, and the online world and social media is changing at the speed of light. It seems like every day there's a new algorithm update or major platform change.
What worked well a few years ago for social media just doesn't work the same way today. But while the individual tactics and "growth hacks" may change, having a higher level strategy for WHY you're using social media in your business will always help you out.
As a busy entrepreneur, you're exhausted trying to keep up with all the changes and wish you had a timeless strategy to get more leads and traffic to your website and grow your business or blog to the next level.
Right now you're feeling overwhelmed and tired trying to keep up with #allthethings, but if your online business includes blogging, you can't afford to ignore Pinterest.
With over 200 million monthly active users, Pinterest is positioning itself as not just another social media site, but a visual search engine that lets people find your content and leads to more clicks to your website, new leads and email subscribers, and more sales in your business.
You don't need random pretty pins thrown into a scheduler - you need intentional marketing strategy and business-building results from your Pinterest efforts.
Are you tired of pinning all day on Pinterest and having zero people see your pins?
Growing your reach on Pinterest is definitely possible. And you don't have to spend hours a day working on it, either.
Did you know that there's certain things you should be doing that actually move the needle in more eyeballs on your pins and more page views on your blog?
Pinterest marketing can work in almost any industry (not just "how to start a blog" :)). I know because it's helped me grow three different blogs - Rebelsaurus, a design and marketing business; Resilient, my personal development blog; and lifestyle and home organizing blog called Tuxedo Cats and Coffee.
Here's some of the results I've experienced...
Here's a screenshot of my average monthly viewers for Resilient (my personal development blog) from January to February, showing that we had over 900,000 monthly viewers. And at one point, we had over one million average monthly viewers.
Screenshot of my lifestyle blog's reach on Pinterest only 2 months after starting it:
So, as you can see, it's possible to make Pinterest work for your online business (even if you don't have a ton of followers - the first blog only had about 5,000 followers at the time and the second only had around 300 when it was reaching 100,000 people a month!). This has also resulted in thousands of more page views, and more product sales and ad revenue. And more happy readers! :)
This reach isn't from pinning random things - it's mostly from optimizing and pinning my own blog posts, which I set up with optimized graphics and descriptions so they would do well on Pinterest.
It wasn't just a fluke that these results have happened - I've been doing a series of intentional, deliberate steps every day that creates steady progress each month. And it's totally possible to teach you how to do the same thing!
Why should you learn about Pinterest from me?
Over the last few years of being a full time business owner, I’ve gotten results like…
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Grew one Pinterest account to over 30,000 followers, and two other accounts to over 8,000 followers each (I'm no one-hit-wonder! ;))
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Reached over 3 MILLION monthly Pinterest impressions for a personal development blog
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Reached over 800,000 monthly Pinterest impressions for an organizing and lifestyle blog (this can work in many different industries)
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Grew a lifestyle blog to over 120,000 monthly page views
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Had a blog accepted to Mediavine, a premier ad management company
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Used social media and Pinterest to grow a blog email list of over 15,000 people
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Generated hundreds of leads a month with social media marketing
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Sold and launched both digital and physical products in a variety of industries
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Helped clients grow their Pinterest accounts and launch new services and programs through social media and sales funnels
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And more! (blah blah legal stuff, these results are not typical ;))
Who am I?
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Katie Harp
Hi there! My name's Katie Harp and I'm the founder of Rebelsaurus and a Pinterest manager for clients. I've been an entrepreneur since the tender age of 7 when I hand-drew a magazine with a turkey on the cover and started making money online when I was 11 by selling t-shirts and running ads on my blog at the time. I've run many different online businesses, including an inspirational personal development blog that has reached over 120,000 monthly page views, and over the years I've learned a ton of tips about Pinterest from successfully growing three of my own accounts and blogs.
Real Results
Past results from my own Pinterest accounts.
What will you learn?
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1
Getting Set Up with the Basics
- Intro
- Setting Up Your Pinterest Business Account
- Pinterest Setup Checklist
- Claiming and Verifying Your Website with Pinterest
- Getting Rich Pins Set Up
- Optimize Your Pinterest Profile
- Manual Pinning vs. Scheduling Pins?
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2
Pinterest Foundations
- Think of Pinterest as a Sales Funnel
- Pinterest Sales Funnel Worksheet
- Keywords on Pinterest
- How to Find Keywords on Pinterest
- Creating Pin-Worthy Blog Posts
- Creating Ideal Pins on Pinterest
- Creating Click-Worthy Pinterest Graphics
- Why You Need a "Best Of" Board
- The Under-Rated Importance of Personal Boards
- The Process I Go Through to Add New Pins
- How to Write Pinterest Pin Descriptions
- How to Schedule Pins with Tailwind
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3
Pinterest Growth Tactics
- Getting Initial Traction on Pinterest
- The Importance of Fresh Content
- How to Grow Your Pinterest Followers
- #Hashtags to Grow Your Reach
- Growing with Tailwind Tribes
- How Group Boards Can Explode Your Pinterest Growth
- My Daily, Weekly, and Monthly Pin Strategy
- Grow Your Email List with Pinterest
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4
Next Level Pinterest Growth
- Automate Your Pinterest Marketing with Tailwind SmartLoop
- What the Pinterest Numbers Mean + Analytics
- Split Testing Pins on Pinterest
- The Actual Questions I Ask My One-on-One Clients to Create Their Pinterest Strategy
- How to "Diagnose" Why Your Pins Are or Aren't Working
- Diagnose Your Pins Chart
- How to Double Your Pinterest Reach
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5
Next Steps & Bonuses
- You Made It!
- Pinterest Setup Checklist
- Pinterest #Hashtag Ideas
- BONUS Canva Pinterest Templates
- BONUS Rebel Blog Planner
Exclusive Bonuses
You get these for free with our course!
Grow your reach on Pinterest with this list of hashtag ideas in a variety of different niches (business, blogging, food, recipes, travel, wedding, gardening, frugal living, crafts & DIY, and more!) ($50 value)
Get these 20 FREE bonus Canva Pinterest templates when you sign up now ($36 value)! Save time and increase conversions with these proven template styles for Pinterest, exclusively for Canva, a free online graphic design program.
Frequently Asked Questions
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Who is this for?
Pinsaurus is a strategy-based Pinterest course that's great for bloggers and online business owners like coaches and creative service providers. Any business that's creative or highly visual is usually a good fit for Pinterest! Local businesses and industries like insurance or real estate may not be a good fit. You should already have a Pinterest account set up and a website with some blog posts ready to drive traffic to.
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What do I need in place before signing up?
You should already have signed up for a Pinterest account and have a website with some blog posts ready to drive traffic to. You will also need a paid Tailwind account for scheduling pins. Pinsaurus focuses on the timeless strategy of using Pinterest to grow your business by driving traffic to free content (i.e. blog posts) first, and then building a relationship with your audience.
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What does this course NOT cover?
Pinsaurus does not cover in-depth tech training or how to start a blog. We also do not cover promoted pins. This is a Pinterest marketing strategy course. :)